Full-Time Guinness Nigeria Plc recruits Senior Brand Manager

Job Description

External Job Title Senior Brand Manager –Lager and Ready to Drink (RTD)
AutoReqId 35286BR
Function Marketing
Type of Job Permanent
Country Nigeria
External Job Description
Job Title: Senior Brand Manager –Lager and Ready to Drink (RTD)

Level: L5 (M1)

Reports To: Marketing Manager, Lager and RTD Category

Context/Scope

The emergence of new competition both nationally and regionally in the Lager and RTD Category in Nigeria has led to a significant shift in commercial emphasis. This role is important to establishing Nigeria as the #1 Beer Market globally and focuses on the step-change in investment and management of the Lager and RTD Category.

The role is responsible for the management of A&P spend of approx 25 Billion Naira (GBP£10mn). The role is also involved in the negotiation of cost of 3rd Party Goods & Services suppliers with Procurement.

Key Accountabilities

• Develop and execute ambitious recruitment plans and other brand initiatives for Harp Lager to be the market leader in Lager in Nigeria
• Inspire & develop the brand team and collaboratively support the Customer Marketing team in ensuring full adherence to Diageo Marketing Code and Digital Code of Practice
• Develop the annual Brand Media Plan for conventional & non-conventional media and development of third party strategic partnerships
• Manage the delivery of the Annual Operating Plan through excellent execution of GAME Plans & Activities and through determining the allocation of marketing investment budget into activities
• Create groundbreaking and highly effective communications, through creative and content excellence. Inspire agencies, in-market teams & commercial managers to turn Annual GAME Plans into “executable” commercial plans and assist with the development of growth drivers
• Continually identify and quantify new growth opportunities which drive equity and brand growth for the Lager/RTD Portfolio at both National and Regional level based on real consumer insights.

Qualifications and Experience Required

• University degree in marketing / business or other related discipline preferred though not essential. Postgraduate Qualifications is an added advantage
• 5 to 8 years proven experience in FMCG Brand Management including creative development, implementation and trade marketing
• Strong Project Management Skills
• Ability to work under own initiative / pro-active leadership
• Can demonstrate excellent Commercial judgment & acumen
• Experience of working on National Activation platforms & understanding Execution standards required for the demanding consumer
• Ability to manage key stakeholders nationally & internationally
• Budget & cost control management

Work Location

Lagos based with some travels within/ outside Nigeria

Appy Online

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Job Categories: Business Mgt Jobs in Nigeria. Job Types: Full-Time.