PageRank works by counting the number and quality of links to a page to determine a rough estimate of how important the website is. The underlying assumption is that more important websites are likely to receive more links from other websites.
Search optimization is the process of affecting the online visibility of a website or a web page in a web search engine’s unpaid results—often referred to as “natural”, “organic”, or “earned” results.
Conversion marketing is marketing with the intention of increasing conversions–that is, site visitors who are paying customers. The process of improving the conversion rate is called conversion rate optimization.
Google Analytics is a freemium web analytics service offered by Google that tracks and reports website traffic, currently as a platform inside the Google Marketing Platform brand.
Yes, it is a very competitive field out there. However, many businesses still don’t take a tactical approach to SEO. Also, the businesses who are may not necessarily be doing it correctly.
Like any other marketing tool, SEO changes to meet the demands of the market. This creates an opportunity for you to get ahead of other businesses.
In any given industry, tastes and preferences of consumers is subject to change daily. As demand shifts, companies must adapt to the new preferences. The best way to stay ahead of the curve is maintain an equally dynamic marketing plan that can shift with the demand.