12 Places To Source For Social Media Content
Content creation could be extremely hectic and time-consuming. Worse, if you do not have a plan or go-to resource for those quality content your audience is demanding for. We’ve been there and we are way past that. So, we thought to put this article together to help make your content creation process much easier than it is at the moment.
Below are some places we go to get quality content ideas for our pages-
1. Industry Forums (Your Readers’ Forums)
You may think forums are old school in the world of the Internet, but they still do the trick. Forums happen to be one of the ways your target audience converse with others online just as they do in real life. In there, they share news, ask questions, answer questions, and lots more. So do not rule out this option. One very popular forum is Quora. What you need to do is go search for [your industry] forum on google and you’ll likely find at least three you can start with. Once you get in, you can pick out popular questions or topic people in your industry are asking or talking about and create your content around that.
2. Buzzsumo
When it comes to sourcing content to share with your audience, Buzzsumo is a social media marketer’s best friend. With Buzzsumo, you can search for the most popular social media content and categories, keywords, etc. It is also a great way to find and connect with influencers relevant to your niche or industry. By so doing, you can follow closely with their content.
3. Twitter Search
Yes. Twitter search. You may find this weird, but a quick glance through the results for a keyword or hashtag can bring you all the news, gists and relevant memes that relate to your industry. Once you do this, you can go on to create a list of content providers and do a survey on them daily.
4. Slideshare
SlideShare has slide decks for just about every industry. Simply search for your industry to find the most popular decks. Once you do that, you would have enough content to develop content to build on the popular topics which you can then present to your audience.
5. Facebook Fan Pages
Never imagined, right? Well, now you know. Facebook has fan pages for practically everything these days, and many of them provide excellent share-worthy content. One cool thing about Facebook Fan Pages is that you can sign up to receive notifications every time the pages relevant to you make a post. Simply search for pages that relate to your niche, and content shared by influencers or leaders in your industry.
6. Email Newsletters
We use email newsletters to find the most trending topics in our niche. This is because they are often filled with weekly curated lists of interesting ideas and materials. We simply sign up for some relating to our niche and viola, we get them rolling in all week long. Someone else has already gone to the trouble of choosing top-quality pieces, you do not have to go through it too.
7. Competitor Websites: FAQ Sections
Scan through the FAQ pages of your competitors’ websites. What questions are people asking? What are people having difficulties with? Ensure that your content answers those questions.
8. Customer Service
You are definitely getting occasional calls, texts or emails from customers who want to make enquiries or complaints. This alone can generate an influx of content for months non-stop. That’s because customer service representatives speak with the customers all the time, and they get a lot of business-specific questions that could take you to the forefront of your industry if well addressed. Start taking note of questions asked.
9. Feedly
Feedly is a great social media content tool. It is a news aggregator app, is great for finding material and organize them for later use. A simple keyword search would help you find useful sites which you can add to your account for regular updates.
10. Youtube
If you haven’t already been searching YouTube for content, now is the right time to start. Once you’ve watched a few videos in a particular category, the site automatically begins to point you in the direction of similar ones, and this can provide you with months of worthy content your audience need to see.
11. Scoop.It
With Scoop.it, you always have content at your disposal to share. Sign up and follow topics related to your niche. Your feed would then be presented to you in an attractive array of pictures cards and articles. With this, you can share directly to your social handles.
12. Google Alerts
If you don’t want to go through the hassle of always searching for your content, you can have the content delivered to your inbox with Google Alerts. Simply sign up for alerts based on specific keywords, phrases, and topics you’re interested in, and you’ll begin receiving emails when someone posts about those topics online. You can take it a step further by allowing Google to sort through it and only bring you the high-quality content you need. You can even sign up to receive emails immediately.
DID YOU FIND THIS HELPFUL? If yes, share with someone who might need to see this. You can also drop your comments on great content sources you use to create your online content.