An effective and productive social media management requires a lot of hard work with series of actionable plans, it’s important to identify efficient processes which enable you to generate maximum results within a limited time.
From batching similar tasks to automating activities, we present to you the five productivity tips that will help you work more efficiently.
1. Batch Similar Tasks
As the name suggests, batching is all about doing similar tasks in a single batch.
Batching, rather than switching from one task to another, will help you maintain focus – case in point: Let’s say you’re scheduling the social media posts for the week or creating images to accompany those posts.
By doing all of these at once, at least you have them out of the way, and you can proceed with other tasks afterwards with equal focus.
You can also combine this with other productivity hacks, like the Pomodoro technique (where you alternate between 25 minutes of work and 5-minute breaks) or working during your own peak hours.
2. Use Post Scheduling Tools
This has greatly been of help in social media management. Tools like Buffer, Hootsuite, and Edgar are great for scheduling multiple posts on multiple social platforms.
They’re intuitive, with easy-to-use interfaces that let you plan out your posts efficiently from a single dashboard.
3. Strategically Recycle Social Posts
Most of your social media content will focus on new content, but it’s good to resurface evergreen material and give it a boost on social, as well!
As you schedule your posts, make sure to re-promote content which is still relevant, and/or performs well historically.
4. Observe Social Metrics
Every month, review your social media performance to assess what’s working and what’s not.
There’s no point in doing the same old thing if it’s not yielding results — that’s why it’s important to review analytics to study performance and trends and then adjust accordingly.
5. Track Your Time
Performance isn’t the only thing you should track – you should also track how you spend your time.
You can better determine the ROI of a social media project if you know how much time it took to create and run while tracking your time will also help you anticipate how much future projects and tasks will require, enabling you to budget your time accordingly.
It’s easy to track your time with free apps like Toggl.
With these productivity tips, you’ll find yourself getting more done in less time. Work smarter, not harder by making use of the tools available.
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