We wake up every day to series of new trends online, from slangs, memes, to challenge of all sorts.
As a smart business owner, you should not be unaware that this is what is fighting for your audience’s attention at the moment, and they are most likely to pay attention to messages conveyed with the language.
Now, you, as a brand whose main purpose is to grab your audience’s attention, must be smart enough to know that is the time to apply the “if you can’t beat them, join them’ cliche.
You must look for a way to sneak yourself into your audience’s faces since you now know where their attentions are.
What this does is that apart from the fact you are able to win your audience attention, your brand also look ‘more human’ to them.
They feel connected to you and like you the more, hence retaining them.
Apart from that, it will also help you attract a new audience, simply because they see you doing what they can relate to.
I do not mean that you should also put some crates together to climb or pull some expensive pranks on yourself.
But look for ways to create content that flow with the trend, of course sometimes you can also actively show up in the trend.
However, you are advised to use your discretion, so as to avoid “stories that choke”