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Welcome to Jetheights Services Limited, We are Nigeria’s leading web design, content development, Marketing communications, Advertising and digital marketing agency proffering world class responsive website design, web development, e-commerce solutions, brand publishing and advertising, Content marketing, social media, branding and digital marketing services for any business.

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Top 7 Reasons Why You Must Not Ignore Video Marketing This Time

Top 7 Reasons Why You Must Not Ignore Video Marketing This Time

As a brand/business owner, you must understand that video  marketing is now an integral part of a strong marketing strategy,a nd you will be making a huge mistake if you ignore this powerful tool.

Apart from the fact that video marketing helps you stay ahead of your competition and keep up with the latest trends, your company can reap the following important benefits of implementing a video marketing strategy.

1. Higher Conversion Rates

WordStream records that, simply placing a video on a landing page can increase the conversion rate by 80%. Meanwhile, including a video in an email can boost the click-through rate by 200%-300%.

People are expecting to see videos on your website or social media pages. When they do, they are highly likely to watch them. Short and engaging videos can move the client down the marketing funnel in under two minutes.

2. Better Search Engine Rankings

Google has been promoting the importance of video content for almost 15 years. That’s why having videos on your website can help it receive higher rankings. Meanwhile, videos can help you achieve a 157% increase in organic traffic from SERPs.

Videos are a powerful weapon in the hands of an SEO expert. They don’t impact the rankings directly but give your website a better chance of improving them.

Dwell time — The time a visitor spends on your website is a highly important ranking factor for Google. Engaging videos keep your potential clients’ from leaving the page.
Bounce rate — Videos can catch the viewer’s attention and keep them digging deeper into the website content, thus lowering the bounce rate.

3. Improved Customer Connection

Videos help your company improve its relationship with customers and build trust with potential clients. An average person has an easier time making a connection when they see other people speaking to them directly.

Compared to the written content, a video wins every time. Meanwhile, it’s psychologically tougher for the user to turn off the video than to stop reading text.

Videos evoke emotions online better than any other medium. You can use the tone of voice, music, and facial expressions to your advantage. This marketing tool can help humanize your brand.

4. Impressive Brand Awareness

Videos do an excellent job boosting brand awareness, which is an integral part of your marketing campaign. You can use a video to tell a company story, arrange employee interviews, and share behind-the-scenes footage.

By presenting videos, you can do a much better job showing clients that you share similar values. When it comes to brand awareness, a picture is often worth a thousand words. Video is worth at least twice as much.

5. Easier Journey Down the Funnel

The popularity of YouTube is hard to underestimate. Your potential audience is likely to be using the platform to make buying decisions.

These days, video product reviews are much more popular than textual reviews because they provide an honest insight into the product and offer a unique opportunity to see how it looks and works in real life.

Embedding product videos on the website product pages also helps potential buyers make a decision. Four times as many consumers prefer to watch a video about a product rather than to read about it. Meanwhile, 20% of consumers may lose interest in the product if it doesn’t come with a video description.

6. Increased rate of  Engagement

Videos have an extremely high social share potential. Social video generates 1200% more shares than text and images combined. Meanwhile, videos on a Facebook page increase user engagement by 33%. Simply using the word “video” in the subject line can boost the open rate of your email by 13%.

Shareability and word-of-the-mouth marketing go hand in hand. By making your content more shareable, you aren’t just reaching a wider audience, you are giving that audience a chance to become your brand ambassador.

7. Improved ROI

According to the latest Wyzowl survey, 89% of marketers say that video marketing gives a good return on their investment. With the amount of money any business is spending on marketing, an increase in the ROI can play a big role in the decision-making process.

Considering all the above-mentioned benefits and statistics, if you take full advantage of video marketing, the ROI of the campaign can increase tremendously.

 

If you haven’t considered video marketing as part of your marketing strategies yet, it’s high time to jumped on it!

Do you need help/guide on how to go about your video marketing strategy, just reach out to us at Jetheights services for high-quality video marketing services carefully tailored to meet your brand /business needs?

 

Call us now, our lines are open for consultation and inquiries!
Check us out: www.jetheights.com
Send us a mail at Hello@jetheights.com

Or call us on📲
📞 07031740649video mareketing
📞 09062470398

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